Meghan Markle’s lifestyle company, As Ever, was forced to issue refunds and offer free food to customers after one of their newly released items was oversold.
Some unlucky customers who purchased the Duchess of Sussex’s apricot spread on June 20 received an email from the company, advising them that their orders could not be fulfilled.
“Due to high demand, we are unable to fulfill your order of the apricot spread at this time,” the email read. “We are refunding the purchase of this item by the end of this week.”
The As Ever team also told the consumers that when the apricot spread was “back in stock,” they would “be the first to receive it, free of charge.”
Several customers shared that they were disappointed with the sales blunder but happy that Markle and her team are rectifying the situation.
“Great news!! I’m getting my two jars of jam!! Unfortunately, I’m only getting one jar of the apricot jam, but I’m getting refunded and they will send a jar the next time!! I can’t wait! #AsEver,” one costumer on X wrote.
“Just received a message from AsEver. They cannot fill my order of 1 jam but are refunding me and sending me a free jar in the next order. I like the way they take care of customers,”another praised.
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Has anyone else received this? I’m so bummed. But at the same time…WOW, they’ll send me a FREE jar once it becomes available,” a third fan tweeted alongside a screenshot of the email from As Ever.
“Shout out to #AsEver! I got my order today sans the apricot spread. BUT I had an email that because they couldn’t fullfill it not only are they refunding me they promised me a freebie when it’s back in stock! That’s over & above but I’d expect nothing less from Meghan & the team,” a fourth person gushed..
In addition to receiving refunds, the unlucky shoppers were also promised they would receive her next limited-edition item in the mail “as a gift from [Markle].”
In February, the mom of two announced on Instagram that her company, American Riviera Orchard, would be renamed as As Ever after her original brand name faced several trademark snags.
Since the rebrand, the former “Suits” actress has faced criticism.
Most recently, jam guru Donna Collins slammed Markle’s new apricot spread after it quickly sold out online.
“It’s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails,” the Jelly Queens owner said, per the Daily Mail.
“In the jam industry a spread is what we call something that didn’t work. It can have the best ingredients, but if I had a jam that was too runny, I’d slap a label on it and call it a spread. There’s no excuse for this. It should be perfect.”
